And the point of marriage is?

Looking through the local paper today was mildly surprised (although I don't know why) to see in the 'talking friends' section, at least 8 ad's that went something like this-
'Married man seeks female for daytime fun, is prepared to travel'
As much as i'm impressed that their so honest and won't just lead some chick on only to find out he's already married, this just really show's how accepting we've become as a society that these kind of ad's are even allowed to be printed. 50 years ago there is no way that would have been allowed. Also interesting that there wasn't any married female seeks man- that will take another 50 yrs and be my generation.